Loadsmart– Live Loads

Live-Loads is a product of Loadsmart, a New York based company that aims at reinventing transportation, connecting shippers with available carriers. They integrate the world of logistics so that no trailer goes empty and no miles go wasted.

Through Live Loads, shippers that want to move a load can get an instant quote, and track their shipment from pickup to delivery.

Within the team we worked with defining the strategy, designing the touchpoints, and developing their brand.

My role, together with another digital designer, was to apply the strategy and brand into all digital touchpoints. I focused mainly on (1) their landing page, (2) the web interface used to track loads, (3) the LiveLoads application for iOS and Android, and (4) Loadsmart’s internal logistics tool -used by the support team to keep an overview of all on-going shipments.